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DemandLane provides claimant acquisition services to law firms nationwide. Through our vertically integrated platform, we help law firms acquire claimants at scale. With capacity to generate 100s of daily Intakes, through cross-channel media campaigns DemandLane has established itself as a leader in claimant acquisition.
Our mission is to connect law firms with qualified claimants who actively seek legal representation after suffering a serious injury or injustice. Our client-qualifying process and results-driven claimant acquisition strategies use omni-channel approach to procure verified claimants and generate signed retainers.
DemandLane provides claimant acquisition services to law firms nationwide. Through our vertically integrated platform, we help law firms acquire claimants at scale. With capacity to generate 100s of daily Intakes, through cross-channel media campaigns DemandLane has established itself as a leader in claimant acquisition.
CEO and Founder
Mukund is the Founder and CEO of DemandLane, a claimant acquisition company focused on providing qualified retainers to law firms nationwide. Mukund has been one of the most progressive thought leaders in the legal industry since the beginning. His knowledge spans across a wide spectrum including advertising, intake qualification, case administration, machine learning, artificial intelligence, and more. Mukund also has more than two decades of experience in marketing and sales. In addition to his involvement with DemandLane, Mukund is also a principal in several ventures where he maintains advisory roles.
Mukund has a Master’s degree in Applied Mathematics and Computational Science from the University of Illinois Urbana- Champaign.
Nick is a seasoned leader with over a decade of expertise in legal lead generation and client acquisition. As the VP of Business Development at CASE Legal Media, he excels in creating cross-channel strategies for client acquisition and agency growth. Nick's strong background in response management across various sales organizations has led to a proven track record in the legal industry. His commitment to honesty, accountability, and transparency builds lasting client relationships and delivers significant returns on media investments. Throughout his career, Nick has developed and executed effective marketing and sales initiatives that drive business growth and enhance marketing ROI. His focus on client success ensures strategies that exceed expectations and position clients for long-term success in the legal landscape.
Vice President of Business Development
CEO and Founder,
Mukund is the Founder and CEO of DemandLane, a claimant acquisition company focused on providing qualified retainers to law firms nationwide. Mukund has been one of the most progressive thought leaders in the legal industry since the beginning. His knowledge spans across a wide spectrum including advertising, intake qualification, case administration, machine learning, artificial intelligence, and more. Mukund also has more than two decades of experience in marketing and sales. In addition to his involvement with DemandLane, Mukund is also a principal in several ventures where he maintains advisory roles.
Mukund has a Master’s degree in Applied Mathematics and Computational Science from the University of Illinois Urbana- Champaign.
Vice President of Business Development
Nick is a seasoned leader with over a decade of expertise in legal lead generation and client acquisition. As the VP of Business Development at CASE Legal Media, he excels in creating cross-channel strategies for client acquisition and agency growth. Nick's strong background in response management across various sales organizations has led to a proven track record in the legal industry. His commitment to honesty, accountability, and transparency builds lasting client relationships and delivers significant returns on media investments. Throughout his career, Nick has developed and executed effective marketing and sales initiatives that drive business growth and enhance marketing ROI. His focus on client success ensures strategies that exceed expectations and position clients for long-term success in the legal landscape.
Technology stack that combines an automation workflow with best-in-class analytics that allows you to scale from a few to 1000s of retainers quickly
Proprietary claimant acquisition platform that combines lead generation, client-qualifier scrutiny and Intake process to deliver qualified claimants at scale
Vast set of diversified media sources that can reach hard-to-find claimants and reduce volatility in intake volume by delivering at a consistent pace
We take care of all the heavy lifting. Only pay for Intakes that meet your specific criteria
Rigorous process that delivers comprehensive and accurate Intakes from claimants who are motivated to see through their claims
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