Published: April, 2024. TV spend from multiple sources for a recent 3 months period.

In this edition of mass tort spends, we bring you an exclusive glimpse into the hottest trending torts and ad spends in the month of March.
This piece delves deep into the hottest trends in mass tort cases, providing valuable insights.

Camp Lejeune:

This month reveals a notable change in advertising expenditures, with Camp Lejeune TV ad spending decreasing by $1.5 million in March.

To date, over 170,000 individuals have filed for benefits, and the U.S. Government has approved payment of over $4 million for 48 eligible claims. While it’s a beginning, there’s still a long way to go to achieve justice for those impacted by Camp Lejeune.

Last month, Camp Lejeune lawyers sent extensive discovery requests to the U.S., seeking information from federal agencies like the ATSDR, EPA, Navy, USMC, VA, NOAA, NWS, and USGS. The U.S. has requested a 30-day extension to respond, citing the provision of over 12 million pages of documents so far. Plaintiffs’ lawyers are hesitant about this delay, fearing it could slow the litigation process, affecting subsequent steps like depositions or motions. With the deadline for filing Camp Lejeune claims approaching on August 10, 2024, it’s crucial for potential claimants to consult with lawyers promptly to avoid missing out on bringing or settling a claim.


Roundup spending dipped as opposed to its usual spending levels following its peak at the beginning of the year.

After several significant losses in recent Roundup cancer trials, Bayer secured two wins in March. A Delaware Roundup wrongful death trial ended in a hung jury after three days, given Bayer’s recent setbacks, this can be considered a victory.

This comes after major losses in St. Louis and Philadelphia, resulting in nearly $4 billion in damages. As of April, despite a period of low activity, the Roundup MDL is starting to see a rise in new cases.

Over 100 new Roundup cancer lawsuits have been added to the MDL since the start of this year, bringing the total number of pending cases to 4,281.

Fire Fighting Foam

The fire fighting foam tort saw a decline in spends this month.

However, the AFFF MDL saw a notable increase last month, adding 568 new cases. This is the highest monthly rise in over a year, bringing the total number of pending cases to 7,738.

As of March, the initial bellwether trials in the AFFF MDL will focus on liver and thyroid cancer cases. These injuries have the most compelling causal connection to AFFF exposure according to current research.


Paraquat experienced the lowest ad spend this month. The rate of new case filings in the Paraquat MDL has slowed down, with only 47 new cases added in March. This follows a significant increase in monthly filings recorded in February, bringing the total to approximately 300 new cases since the start of the year, with 280 filed in February.

Hair Straightener/ Hair Relaxer: 

The ad spend for chemical hair straightener tort has dropped below $100,000 for the first time, hitting a new low. While new case additions in this MDL have significantly decreased over the past six months, pretrial discovery is progressing steadily. This decline in spending and new cases may suggest a stabilizing phase, but the litigation continues to move forward.

The hair relaxer class action MDL appears to have passed its initial peak, with only 53 new cases added in the last month. This marks the fifth consecutive month of a notable decrease in new case volume, bringing the total number of pending cases to 8,387.

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