Published: June, 2023. TV spend from multiple sources for a recent 3 months period.
In this edition of mass tort spends, we bring you an exclusive glimpse into the hottest trending torts and ad spends in the month of May.
This piece delves deep into the hottest trends in mass tort cases, providing valuable insights.
The Camp Lejeune tort consistently ranks as a top spender, surpassing other cases by a significant margin. While there has been a slight decrease in spending this month compared to the steady upward trend since January, it remains one of the most active and financially substantial torts.
Fire Fighting Foam
Following a significant surge in the previous month, expenditures on the fire fighting foam tort has shown a consistent upward trend. It is premature to identify any specific patterns at this stage to ascertain its sustained momentum. Given the heightened spending and growing interest, it is a tort that needs close monitoring in the next few spends.
Chemical Hair Straightener
The expenditure for the chemical hair straightener tort dipped below the million-dollar threshold this month, but it continues to maintain a prominent position among the top torts.
As the timeline progresses, an increasing number of claimants are expected to join this tort.
Expenditure on hernia mesh has experienced a slight spike in recent months, although the increase observed this month was less significant compared to previous ones. If the spending for this tort stabilizes within the $150,000-$200,000 range, it can still be considered a favorable position.
Despite the decline in spending, this particular tort continues to be one of the most prominent ones we cover on a monthly basis.
Since the previous month, there has been a remarkable increase in spending for the talcum powder mass tort. Johnson & Johnson’s ongoing attempts to shift liability onto their subsidiary, which would potentially file for bankruptcy, have prompted the judge to send all parties back to mediation. Currently, litigation in these cases is at a standstill, but stay tuned for the upcoming month’s updates for the latest developments.
It is interesting to note that the spends on CPAP tort witnessed a tremendous surge in spending in May compared to the last three months. This expenditure level marks the highest that has been observed for CPAP since the start of 2023. Notably, Phillips, the defendant, has allocated an astonishing $630 million to address the claims. It is evident that the intensity surrounding this tort is increasing significantly.
Lately, this particular tort has exhibited a rather erratic pattern after a remarkable surge earlier this year, it faced a substantial decline last month, and now there is a slight increase in spending, making it challenging to anticipate Roundup®’s future trajectory.
However, it’s worth noting that a Missouri plaintiff has the potential to significantly impact the landscape for individuals diagnosed with cancer due to non-commercial use of Roundup®.
The spending on paraquat has shown a notable fluctuation over the past three months. After a drop to $453 last month, spending increased tenfold in the month of May. These figures indicate a volatile trend in the expenditure for the paraquat. It will be intriguing to observe whether this trend continues in the upcoming months or if there will be any alterations in the ad spend strategy for Paraquat.